Technology Trends for 2017

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2017 is just beginning, but technological advances and business strategies never rest. Today disruptive technologies and trends are key to having competitive advantages over the rest of the market. To fall asleep on the laurels and contemplate the neighbor of in front to move towards the tendencies will not give sufficient time to react and to take advantage.


More than one business has seen his competition pass him by, and by the time he wanted to react the customer had already made his final choice. That is why it is important to be at the forefront and know the technological trends that come with the year.


We share another excellent article in Enrique Dans’ blog:


One more year, and there are already ten, Marimar Jiménez, from Cinco Días, asked IE / IT and Innovation professors at IE Business School about what we expected to be the technological trends for this 2017 that we started.


Among other things, and in order of arrival, we talked about the consolidation of social networks as an element of generating real value in brand creation, through its integration with e-commerce environments, the development of payment systems, politicization Of the digital economy, the “everything as a service”, self-provisioning, parallel realities beyond games, the development of artificial intelligence and machine learning, technologies associated with blockchain and distributed ledger, cybersecurity, home automation, Voice interfaces, new work schemes, strong changes in the automotive sector, and robotics.


This year we send our opinion separately Fernando Aparicio, Álvaro Arenas, Julian de Cabo, Silvia Leal, Kiron Ravindran and myself. Coordinating these opinions, Marimar has written his article titled “Artificial intelligence and robotics will steal away in 2017” (pdf).



Here is the complete text that I sent:


  • Above all, machine learning and artificial intelligence. The increasingly ubiquitous availability of simple, accessible and service-oriented tools (MLaaS, Machine Learning as a Service) will allow all types of companies to start uploading their data to the cloud to try to train algorithms that perform all kinds of tasks. As more companies join the MLaaS, we will see the creation of a digital division between companies that use this technology and those that continue to manage their processes manually.
  • Virtual reality as a social tool, beyond its first use for video games. That was originally Facebook’s interest in acquiring Oculus VR, and the road continues to target that goal, to relate remotely with other people “as if we were in front of them.”
  • Mobile payment. The competition between technology companies (Apple Pay, Samsung Pay, Android Pay, PayPal, Square, etc.), distribution companies and banks for positioning their payment applications will lead to an increasing ubiquity of them. The gesture of bringing the smartphone to the terminal will become more and more habitual.
  • Home automation and voice interfaces. The fight between the current leader of the category, Amazon with its Echo, and companies like Google, Apple and others will lead to an increasing popularization of homes where we turn lights on and off, control the thermostat, manage leisure options or We enter and exit through voice interfaces and processes increasingly dependent on technology.
  • New ways of working. A progressively larger number of companies are beginning to realize that granting freedom to their workers so that, leveraged in technological tools, they can work from wherever they want and how they want, and that element will lead to a trend in which such jobs Redefined “become a fundamental weapon to attract or retain talent.
  • Semi-autonomous driving, autonomous or as a service. On the one hand, the car companies will continue to incorporate driving aids and allow us to move on the roads in semi-autonomous conditions, with the vehicle maintaining the safety distance and position in the lane, parking autonomously, etc. Features that we have seen for some time but do not hide that the future of the car is not that we have vehicles equipped with them, but that we use them on a service basis using fleets managed by companies like Uber, Tesla, Lyft, Didi and others.


Dans, E. (2 de enero de 2017). Tendencias tecnológicas para el 2017. Recovered from

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