Surely many of us remember without problems the time where there were no mobile phones with internet. Sending or receiving SMS advertising was almost unthinkable, and only telecommunications companies could benefit from the mobility market.
However today is the most common in the world, and yet many companies still do not see the important benefit of using such technology in their favor.
The following article will help you see how to exploit such technology in your business:
The explosion of mobility
Mobility is here to stay. A key part of digital transformation is mobility, especially due to the high maturity of today’s mobile application development platforms (front-end design features, native experience, powerful back-end capabilities and more) and A high penetration of mobile devices in customers and employees alike. According to recent research an average digital consumer has 3.64 devices attached, so it should not be thought that mobility is not an option today.
Brilliant examples of success with the mobile
El mundo está lleno de oportunidades disfrazadas de problemas de negocios. Cada industria tiene sus propios problemas únicos que está tratando de resolver, lo que requiere diferentes usos de las soluciones de movilidad. Algunos nombres realmente grandes han sido capaces de apelar directamente a los compradores al hacer el compromiso móvil fácil y divertido.
For example, Amazon’s amazing mobile application has not only made it easy for millions of top subscribers to order in one click, plus its innovative “Subscribe and Save” model has certainly helped its revenue stream and increase Recurrence of users.
A T-mobile customer service representative recently commented on Tuesday’s T-Mobile application. The app adds a point-and-shoot experience for T-Mobile customers and Tuesday rewards with free pizzas and more. You can see how people are reacting to this promotion.
Almost everyone in the universe knew of the great success that Pokémon has had recently. In my opinion, some of the main reasons for its success were mobility, the element of surprise and the characteristics of augmented reality. These factors really pushed the adoption of the game very high.
The movements of these brands made to be more friendly to mobile phones translated directly into success. Now, let’s look at how consumer goods companies and retailers could learn from this.
How can high-end consumer goods companies and retailers benefit from mobility?
Fast Moving Consumer Goods are usually suppliers to retail suppliers, but they can sometimes be retailers as well. On the other hand, some FMCGs may play the role of retailers (eg, Target or Walmart). With this in mind, mobile applications can address a variety of business needs for both groups.
Mobility of consumer goods: A personalized experience
For consumer goods companies, products and market research is essential, and mobile applications can help with that. They can take advantage of mobile applications to understand consumer needs and differentiate themselves in the market.
Consumer goods companies can also use mobile applications to enhance the end-user shop experience in collaboration with retailers. They can do this by leveraging geolocation, and offering loyalty rewards or mobile discount coupons. In this way, consumer goods companies can improve the experience of their customers while obtaining the key information.
Once they have the key customer information, they can further tailor their interaction with customers and expect better retention and superior customer value of life. This is where you begin to enter the territory of analytics of large data and automatic learning. This is a gear that many companies still have to tighten.
Retailer Mobility: Custom Orders and Notifications
Retailers can benefit tremendously by leveraging mobile devices to place orders, optimize catalog search, display optimized “responsive” images, easy checkout with mobile payment forms and streamlined process. If they can customize the search experience in the catalog and provide recommendations based on previous or demographic search history, there is nothing similar. It’s no surprise that Amazon has had great success in those respects.
Buyers love mobile coupons, especially when the rewards are tied to geolocalized services. Buyers can get a greater delight from various buyer-friendly features, such as tools for planning shopping trips, or browsing the store.
Retailers can also take advantage of SMS or push notifications to better engage consumers. SMS are simple, familiar and have global reach for almost all mobile phones. Here is an interesting article on how SMS is the new channel of support for the customer. Here is another interesting reading of push notifications strategy for consumers, which applies to retailers as well. There are many campaigns that can run on push notifications, with good results.
Digital Transformation: Your Key to “Best Business”
Attacking specific business problems (such as customer experience / engaging, engaging partners or internal productivity) is a great way to “transform” your business. Visionary CIOs / CTOs in the age of “today” are actively thinking about Digitally Transforming their businesses.
If you have not started yet, you are not alone. Many companies are following the curve of adopting IT initiatives of Digital Transformation due to severe non-technological barriers: leadership, organizational incentives, risk appetite, culture and market knowledge. However, there are companies that have used digital transformation to give a true return to successful metrics, such as customer engagement, supply chain negotiation, sales, costs and revenue. Today is an excellent time to start developing your digital thinking and explore the possibilities of taking your business operations to the next level.
Verma, G. (4 de octubre de 2016). It’s Not Too Late: Embrace Mobility to Digitally Transform. Recovered from: https://www.progress.com/blogs/it’s-not-too-late-embrace-mobility-to-digitally-transform